The name “Koa Aloha” reflects our beliefs in lifestyle and how to conduct oneself both professionally and personally.
“Koa” is a Hawaiian word with a number of meanings. One meaning is warrior or soldier. Another meaning for Koa is bravery, courage, or fearlessness.
Koa is also the name of a native tree, which is one of the largest trees in the Hawaiian forests. Koa wood is highly valued. It was once used for surf boards or canoes, but today there are too few large trees to do such projects, so it is now used for furniture, bowls, jewelry, and ukuleles.
The word “Aloha” is used as a greeting as well as to communicate love. It also has a much deeper meaning. As many know, central to the Hawaiian culture is the Aloha Spirit. This is basically, a commitment to treat oneself, others, and nature with kindness, respect and love.
